Honda Philippines Inc., Forges Road Safety Partnership with the Metropolitan Manila Development Authority

Pasig City, 21^st July 2023 - Honda Philippines Inc. (HPI) and the Metropolitan Manila Development Authority (MMDA) have recently come together to a momentous occasion to sign a Memorandum Of Agreement (MOA) on promoting traffic safety at the MMDA building in Pasig City.

In attendance were HPI President Ms. Sayaka Arai-Hattori, HPI executives, MMDA acting Chairman Atty. Romando Artes and MMDA officials.

In the photo (seated from left to right), Jose Arnulfo “Wick” Veloso, GSIS President, Atty. Ronaldo S. Artes, MMDA acting chairman, followed by Honda Philippines Inc. (HPI) Sayaka Hattori, President.

Coming from the MMDA’s official statement, the daunting statistics surrounding road traffic accidents and fatalities, particularly involving motorcycles, have prompted the establishment of this Road Safety initiative in partnership with the country’s largest motorcycle manufacturer.

 In light of the Philippines ranking 11th out of 175 countries in road traffic deaths, with motorcycles contributing significantly to the numbers, the MMDA has taken a proactive step to address this issue.

According to Ms. Arai-Hattori, the partnership between HPI and the MMDA plays a key role in significantly reducing the number of traffic-related road crashes in Metro Manila. The Honda chief executive emphasized the importance of collaboration between the private sector and the government in mitigating the rising number of traffic-related road crash.

HPI President Sayaka Hattori delivering her message of support towards MMDA’s motorcycle riding academy.

“Road safety is one of the greatest challenges that our nation is currently facing that requires a strong sense of urgency and collaboration among stakeholders and by becoming the industry main driver in terms of safety, quality, and innovation”, she added in a statement.

The goal of this partnership is to mitigate the number of fatal road crash in Metro Manila through a “train the trainer” program, wherein Honda Safety Driving Center has agreed to conduct comprehensive motorcycle skills training programs for the MMDA’s traffic safety instructors, as well as providing support in developing training modules aligned with Honda’s global safety direction and local traffic rules and regulations.

The Motorcycle Riding Academy welcomes all interested individuals free of charge. Participants who complete the necessary training will receive certificates of attendance and completion, recognizing their commitment to enhancing road safety and responsible riding.

Moreover, HPI will generously donate 21 Honda motorcycle units as an additional support to MMDA’s motorcycle riding academy practical training program.

Turnover of 21 Honda motorcycle units to MMDA through the support of Honda Safety Driving Center

Ms. Arai-Hattori has also stated that as part of Honda’s global worldwide direction, a comprehensive road safety strategy through close collaborations with the government is essential to achieve the company’s goal of reducing the number of traffic accidents involving Honda’s motorcycles and automobiles zero traffic collision fatalities by 2050.

Profile of Honda Philippines, Inc.:

Establishment:           May 24, 1973

Location:                     Batangas Province

Representative:         Sayaka Arai-Hattori, President

Capital:                        US$ 76.74 million

Capitalization Ratio: 99.62% Honda group companies

Business:                     Production, sales, services of motorcycles

Production Capacity:  633,000 units per year

Model Line-Up:          

AUTOMATIC: CLICK125i, BeAT STD/ISS, DIO, CLICK160, AirBlade160, PCX160 CBS/ABS, ADV160

CUB: XRM125 Series, Wave RSX, RS125, Supra GTR150

LMC (BUSINESS): TMX125α, TMX Supremo

LMC (SPORTS-ON):  CB150X, CBR150R

LMC (SPORTS-OFF):  XR150L, CRF150L, CRF300L, CRF300 Rally

OFF-ROAD SPORTS (NON-STREET LEGAL):  CRF125F, CRF150R, CRF250R, , CRF450R, CRF250RX,

BIG BIKE (ADVENTURE): CB500X, XL750 Transalp, X-ADV, CRF1100L Africa Twin, CRF1100L Africa Twin Adventure Sports 

BIG BIKE (SPORTS): CB500F, CB650R, CB1000R 

BIG BIKE (SUPER SPORTS): CBR500R, CBR650R, CBR1000RR-R FIREBLADE SP

BIG BIKE (TOURER): Rebel, CL500, Gold Wing

For more details about HPI, visit its website at www.hondaph.com. Stay updated on Honda’s newest products and promos by following Honda Philippines, Inc. on Facebook and Instagram (@hondaph_mc), or contact (02)-8581-6700 to 6799 and 0917-884-6632.